If you return an item, any Loyalty Points earned from that purchase will be deducted from your account. If you used rewards in that order, they will not be reissued.

Simply create an account on our website and you’ll automatically be enrolled in The Dolls Loyalty Club. Every purchase you make earns you Loyalty Coins and helps you level up.

There are three Levels: Silver, Gold and platinum. The higher your level, the more perks you unlock. You can move up levels by collecting Loyalty Coins through shopping and engagement. Visit your Loyalty Account (change this link) to learn more about what you can access, and the spend thresholds to access each Level. Levels reset 2 YEARS after joining a Level.

Yes! Our loyalty program is available to Dolls worldwide. Wherever you shop from, you can earn and redeem Loyalty Coins.

Every £1(or your local currency equivalent)  = 1point when redeemed towards rewards.

Loyalty Points are our club’s currency. You earn them on purchases and selected activities, and you can redeem them for discounts and special rewards.

Rewards are the perks you unlock at different levels (like discounts, gifts, and early access). Loyalty Coin Rewards are rewards you can purchase directly with your earned Loyalty Coins.

You earn rewards by shopping, engaging with our brand, and collecting Loyalty Points. The more you shop and engage, the faster you move up levels and unlock bigger rewards.

Log into your Dolls Loyalty Club account, go to your rewards dashboard, and select the reward or discount you’d like to redeem. At checkout, simply apply your reward code.

Yes! In most cases, you can stack your Loyalty Coin Rewards with level-based rewards. Some exclusions may apply depending on the reward type, and these will be clearly stated in your account.

Benefits are exclusive perks tied to your loyalty level - such as free shipping, birthday treats, or VIP access to new collections.

Some benefits apply automatically (like early access). Others, like free gifts, can be redeemed through your rewards dashboard.

• Loyalty Coins: expire after 12 months of inactivity.
  
• Rewards & Benefits: expiry dates will be shown in your account.
  
• Levels: remain active as long as you continue earning and engaging — inactivity may cause you to drop levels.

Yes, but purchases made using guest checkout will not earn Loyalty Points. To enjoy rewards and benefits, make sure you’re logged into your Dolls account at checkout.